"In design sometimes one plus one equals to three" (Josef Albers)
Monday, December 01, 2008
Every end is a beginning...
What better way to restart the blog then begin with the end. Not just 'the end' but multiple ends. A selection from Dill Pixels' magnificent collection...
Design isn't just about pretty pictures. Through design, we redefine our relationships with products, processes or ideas. Some of these inspirational, some exemplary or even ill-conceived. My everyday encounter with many different design forms is the stuff of this blog - and possibly a springboard for new ideas. My special interest: how design helps build bridges between the maker and the consumer through new, innovative ways.
I am Jaydeep or Joydeep Dutta, most often abbreviated to Jay or JD (based on the hemisphere I am in). I live in the midst urban chaos, auditory and visual overload in the heart of Southern India with my naughty talkative 4 year old son and my good friend and partner (and voice of conscience).
A designer by training - I wear many hats - including typographer, ethnographic researcher, photographer, steam engine driver, opinionated creative director and rarely a chef's too. My work and interests have steered me towards the universe of strategic marketing and brand management. I suppose the logical bent of mind that typographers are usually endowed with helps a bit.
The changing Indian brandscape proved to be a carrot and I relocated from a little English village in Sunny Cheshire - to a brand new world for brands.
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