Friday, May 15, 2009

Owning Effervescence
The Time Magazine labelled it "an indispensable rejuvenator to hard-working British colonials... a bitter, effervescent quinine water supposed to ward off malaria & malaise." I am of course referring to Schweppes, now commanding an extended portfolio of effervescent drinks from its classic Tonic to the new Cola. I have had a soft spot for its mark, rejuvenated in 2006-7 to take the 200+ year old brand to younger audiences. Its yellow brand flag exudes positivity and can't seem to contain the burst of energy, bubbles and positivity. Either way the brand seems to have made a healthy relationship with effervescence...

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